Watson is a personal stylist and founder at Watson Style Group, a firm dedicated to creating wardrobes that practically hand you your outfit every time you get dressed. So you feel the way you want and love the way you look. She has nearly a decade of experience supporting amazing women feel great in their clothing so they’re empowered to stand out and speak up. She solves the unending question of “what should I wear today?” so your energy is reserved for family, fulfilling work, and fun! She lives in Chicago with her son, husband and chocolate lab.
Veronica joined the WSG team this year in February as our first Style Apprentice. She is a senior at Illinois State University studying fashion merchandising and will be graduating in May. Veronica came to Watson Style Group to gain experience as a personal stylist, where she is able to assist the stylists in any way she can. She always had a passion for clothing, and loves that she can use her ability to dress women to help make them feel like the best version of themselves. Between work and school, Veronica usually spends her free time with friends and family, exploring new places, and discovering the newest fashion trends.
Lizzy has been involved in some facet of the apparel industry for over 17 years. She earned her BS in Retail and Consumer Science from the University of Arizona, and an AA in Fashion Design from the Fashion Institute of Design and Merchandising in Los Angeles. She worked as a designer in LA for six years, most notably for Guess?, Inc. While designing, she became intimately experienced in the apparel production process- most importantly learning how different fabrics drape on the body and how quality construction is crucial to the fit of a good piece of clothing. In 2012 she left LA and Guess? for Chicago, and started exploring Personal Styling as a career. Lizzy moved back to California in 2014, where she began working as a Personal Shopper at Nordstrom. This role allowed her to really hone her skills of identifying flattering pieces for everybody, and every body, while still allowing her to make meaningful connections with women and them improve their lives through style. After the birth of her daughter Alexandra in 2016, Lizzy wanted to transition into a role which would allow her more meaningful time with her family (something the Retail Industry does not!), and found a perfect fit with Watson Style Group. With WSG, Lizzy gets to do what she loves most: help women discover their personal style and use it to become their best and bravest selves. What’s more, she fulfills this desire while working for a company that preaches and practices work-life balance, prioritizes self-care, and promotes a positive, collaborative work environment.
Kelsey joined the WSG team in August of 2016. She graduated from the University of San Diego in 2012 with a BA in Art History and French and a minor in Philosophy. In 2017, she graduated from the University of Denver with a MA in Art History with a concentration in Museum Studies. She approaches her role as a Project Manager through a creative and critical lens developed while studying visual art. Kelsey currently lives in Aspen, Colorado where she also works for the Aspen Art Museum. In her spare time, she loves to do yoga, cook, and hike in the beautiful Rockies.